McDonald’s Champs-Elysées | Panbeton® with custom logos
Located in the heart of Paris’ legendary Avenue des Champs-Elysées, this chain restaurant serves nearly 1.8 million customers every year, making it number one in the world in terms of sales.
The project’s design was created by Studio Norguet : “Due to its architecture, this dining space is based on contrasts between light and materials. Using simple, true materials such as concrete, sheet metal and metal mesh contrasts with the permanent infrastructure.”
Concrete LCDA’s R&D team worked with Studio Norguet to create these wall panels customised with the ‘Come as you are’ catch-phrase written in multiple languages! The dining area’s walls were decorated with the panels, which also appear in the stairwell.
