Louis Pion Store

The new Louis Pion store concept by Market Value won the 2016 Janus du Commerce Award from the French Institute of Design. Louis Pion and Market Value devised an evolving concept that departs from the codes of the brand and the watchmaking industry with two main objectives: to create the image of a trendy product (the watch as a "fashion accessory') and to make the Louis Pion brand stand out while at the same time promoting other watchmaking brands. The result is a pleasant and warm store with a white color scheme and sanded oak, and an unobstructed shopping path for customers.