Helena Ichbiah has unique expertise in artistic direction and brand strategies. She explores a multitude of fields, ranging from branding to packaging, publishing to illustration, and design to interior architecture to staging. Her projects are testimonials to this creative diversity. She encourages imagination and whimsy, working in collaboration with a multidisciplinary team to devise original, exciting and unique solutions. As in domains like haute couture and crafts, she places special importance on bespoke services.

Each of the projects designed by Ich&Kar tells a story, one that’s never frozen in place and that’s imbued with humour, levity, elegance and poetry, even if that means spinning, upending or subverting certain conventions or landmarks.

The fruit of Helena’s talent can be found on every continent. From Paris to Mexico City, by way of London, Shanghai, Tokyo and more, hoteliers, Michelin-starred chefs, luxury homes, art galleries, manufacturers and craftspeople are putting their trust in Helena Ichbiah.

Rich graphic collaborationne

Concrete LCDA also decided to entrust Ich&Kar with an overhaul of our visual identity. The studio worked on that brand identity with the aim of conveying Concrete LCDA’s expertise by referring to the lightness of our technology. Ich&Kar designed a typeface that gets finer from one letter to the next.

Concrete LCDA also decided to entrust Ich&Kar with an overhaul of our visual identity. The studio worked on that brand identity with the aim of conveying Concrete LCDA’s expertise by referring to the lightness of our technology. Ich&Kar designed a typeface that gets finer from one letter to the next

www.ichetkar.fr